According to a recent report men evaluated with eye-tracking technology tend to spend time staring at the crotches of women, other men, and (gulp) even animals.
The Online Journalism Review reports on Jakob Nielsen’s use of an eye-tracker to look at how different people read the Web — particularly news. There are lots of interesting findings, but the best is the revelation that men fixate on any visible genital areas in photos — even animals’ crotches come in for a good eyeballing.
Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.
As far as I’m concerned the moral of this distasteful story is if you’re a man, don’t get anywhere near an eye-tracking device, especially if there are animals in the vicinity.