The new Jack in the Box ad campaign must be having an effect in the market because its competitors are suing. I don’t know what kind of moron would bring this kind of lawsuit with all the attendant publicity, but whatever kind of moron it is works for the parent company of Carl’s Jr. and Hardees.
Seems like the Jack in the Box ad people wanted to take a swipe at their competitors’ claims that they serve Angus burgers by intimating that what they’re really serving is ‘anus’ burgers. As everyone with half a brain knows, Angus is a breed of cattle while anus is…well, we all know what an anus is.
Angus cattle have somehow become synonymous with tasty beef. No one ever advertises Hereford beef or Shorthorn beef or Charolais or any of the other breeds of beef cattle: only Angus. The Jack in the Box competitors make the claim that their burgers are pure Angus beef. So the ad people at Jack in the Box decide to make a little play on the resemblance of the words ‘Angus’ and ‘anus.’ I suppose beef eaters everywhere like to eat Angus meat but few would relish steer anus irrespective of what breed it came from. In my opinion the Jack in the Box ads are hilariously clever. And I’m sure most people viewing these ads would see the humor in them. but not so the Carl’s Jr. and Hardees honchos. The lawsuits are flying. (Link)
Here is the offending commercial:
What part of the cow is the Angus?