August 1

Atkins files for bankruptcy

0  comments

I’ve been hearing through the grapevine about financial problems with Atkins Nutritionals for months. I guess the rumors were true.
I think the problem for Atkins and all the other purveyors of what is basically low-carb snack food is that the prices of their products were too high and the taste was not all that great. When Atkins and others first came out with low-carb snacks and low-carb specialty stores were all over the place, low-carbers thought they had died and gone to heaven. Finally, they could eat cereal, candy, pancakes, and all the other junk that they had been denying themselves since starting low-carb,
After almost an orgy of consumption of what was to put not too fine a point on it low-carb junk food, most people returned to their whole-food low-carb diets and ate the low-carb junk occasionally. All the manufacturers of low-carb products saw their revenues fall, and most, including Atkins, finally took the tumble.
I would guess that Atkins will operate for awhile under the protection of Chapter 11, and will shuck a bunch of debt, but I don’t think much for its long term prospects.
The failure of all these manufacturers of low-carb processed foods seems to imply that the low-carb diet has died. I don’t think the low-carb diet is dead at all; I think it has just gone mainstream. Everywhere I go I see low-carb choices on restaurant menus, I see “reduced carbs” on labels at grocery stores, and most people I talk to who are dieting are watching their carbs.
When all the media focus was on low-carb diets a couple of years ago, an enormous number of people invested huge amounts of money to capitalize on the trend. Almost overnight low-carb products and low-carb stores appeared everywhere. Low-carb dieters gave it a try, then said, no thanks, we’ll stick with our whole foods. I think they made the right choice.


Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Be The First To Know When New Content Is Premiered!

Sign up to be notified about new blog posts, podcast interviews, tasty recipes, scheduled appearances or live talks, or interesting special offers. And especially sign up to learn when and where you can begin to pre-order our next book, Protein Power 2.0!