This difference would probably be better explained in a post for all to read rather than in a comment that few may read. I’ll add it to my growing list of post ideas. You can go to the Protein Power forum, however, where a lot of people will be happy to explain the difference.

The problem is that “Protein Power” isn’t a catchy label, and when people talk about low-carb diets, it’s much easier for them to talk about Atkin’s and South Beach (even though, as you say, South Beach is more about balance, than reducing carbs). Perception trumps reality. Also, when I first came across your site, Protein Power had me thinking, “What about good fats?” Turns out, you are *for* good fats, but the label “Protein Power”–at first impression–leads one to think that your program is mostly protein, at the expense of both carbs AND fats. A name like Atkin’s doesn’t have an inherent flaw like this.

If I were to recommend a better name for your program, I’d pick one that at first doesn’t sound like it has anything to do with anything (for example, why name a computer company “Apple”?), such as your last name (Atkin’s and Ornish style), except that Eades is not an easily pronounced name, so that’s a big strike against it catching on. The reality is that your diet is an insulin busting diet, and insulin comes from the Latin word for island, so this gives you an excuse to go with a name like The Island Diet. Anyway, it can take weeks/months to come up with the perfect name–but at least you get a glimpse at how I would approach it.

I agree with you right down the line, including the fact that Eades is not an easily pronounced name. I often call it the most mispronounced five letter word in the English language. If you come up with any suggestions, as I said before, I’m all ears. Thanks for brainstorming on it a little.

P.S. For those who don’t know, Eades is pronounced like beads without the ‘b.’

Anyway, I think the one mistake you made, speaking as a marketing expert, is picking a horribly generic name for your program. Imagine if Amazon.com had been called Bookstore.com or OnlineShop.com, or what if we had Search.com vs Google.com, or Auctions.com vs Ebay.com, on and on. The fact is that generic names are not memorable, and lack a quality called stickiness. Protein Power is a non-stick name. Atkins, Zone, and South Beach are just the opposite — they are like Google and Amazon in that they have non-generic names, and therefore they’ve become very powerful, memorable brands. There are numerous techniques for creating sticky, cool, memorable brand names. I’ve got a history of success in this area, with killer brand names in the video game industry, like Duke Nukem and Max Payne. Next time you need a name, let me know. I’ll help no charge.

Keep up the great blogs!

BTW, have you followed Dr. Davis’ blog? http://heartscanblog.blogspot.com/

I appreciate the offer. When we wrote our first book it had no title. In the publishing business, the publishers get to pick the titles (for non-fiction books, at least), and our publisher picked Protein Power. We hated the name and fought hard against it, but to no avail. The book went on to sell 4+ million copies and stay on the New York Times bestseller list for 63 weeks, all of which kind of vindicated the publisher’s choice of names (at least in the mind of the folks at the publishing house). The next book we sold to a different publisher, but that publisher wanted to capitalize on the success of the book Protein Power, so named the next, more comprehensive book, The Protein Power LifePlan. We had nothing to do with either name and hated both of them. However, since that’s what we’re known as (the author’s of Protein Power), we figured we would use it as a website.

P.S. If you want to come up with a snappier name than Protein Power, I’m all ears.

I am about 1/3 way through The Protein Power Life Plan. It is proving to be the bible I expected and I have just ordered a copy for my folks.

I was devastated (but pleased now that I know) to find out that scrambled egg produces cholesterol peroxides, it being my chief convenience breakfast for taking to work. My alternative technique, trialled this evening, involves frying the eggs in a wok in coconut oil, lid on, for about 15 minutes at medium heat so that they cook all over, then throwing the resulting slab of fried eggs into the blender to produce, effectively, scrambled.

My question: if I blend the cooked eggs when they are still hot from cooking, do I still produce a load of cholesterol peroxides? If so, I assume allowing them to cool entirely before blending should make this a suitable Purist approach….?

Thanks!
M.

I think we’ve kind of created a monster with the scrambled eggs bit. If you scramble them lightly you won’t produce that much oxidized cholesterol. I would just go ahead and scramble them (as long as they’re not like rubber when you get through) rather than doing the whole thing with the blender.

When I wrote about this in the PPLP, I was still a little on board with the lipid hypothesis of heart disease. Now that I’ve gotten past that, I’m not so worried about a little oxidized cholesterol. Ideally it would be better to eat eggs soft boiled, but that’s not always practical, so I say go for a light scramble and don’t stress about it. Even as a purist.

“People who go on a low-carb diet will sometimes report feeling weak or light headed during the first few days on their new eating pattern.

Whether this happens depends on two main factors: 1) the total carbohydrate restriction and, 2) the total caloric restriction.

Popular low carb diets typically restrict carb calories to 50 grams (~200 kcal) or 100 grams (~400 kcal). If the diet is low in calories and carbs are restricted to less than 100 grams, many people will feel weakness because their muscle and liver glycogen stores will become depleted and they must rely upon beta oxidation (the metabolism of triglyceride) as their primary substrate source.

Additionally, the brain can only use glucose as an energy source, hence hepatic gluconeogenesis (the synthesis of glucose from either protein or fat in the liver) represents the primary glucose source. However, gluconeogenesis is inefficient and can only supply small quantities of glucose.

All of these metabolic adaptations – beta oxidation, hepatic gluconeogenesis and ketosis (a by product of carbohydrate restriction and beta oxidation) – upset homeostatic mechanisms shaped by a lifetime of high carb intakes for the average Westerner.

With the Paleo Diet, we advise people to get all of their carbohydrates from fruits and vegetables and to restrict grains, sugars, legumes and processed foods. Carbohydrates are not restricted on the Paleo Diet, but because fruits and vegetables contain so much fiber and water, it is difficult to consume more than about 30 percent of the daily energy from these foods.

Most people don’t experience weakness or lethargy upon adoption of the Paleo Diet, but rather the opposite. Their energy levels remain stable over the course of the day.”

We who are ketone adapted know better, don’t we?

I wasn’t disappointed. The dietitian described saturated fat as a ‘heart attack on a plate’ stressing the importance of keeping sat fat as low as possible. She then described how to fool your kids by substituting ground chicken for a good part of beef in hamburgers and how get them to eat more fruit by dipping fruits in chocolate. Arrrgh. New day same nonsense. If no one believed this sort of misinformation such episodes as NBC featured would be hilarious because they are so patently absurd, at least to most on this blog. But most viewers of such shows do believe what is said and herein lies the tragedy.

I got a graphic example of this a few weeks ago when some friends I was visiting offered me coffee. They apologized because they had accidentally purchased whipping cream (yum, thank god!) and so had nothing else to offer. They wanted to warn before I indulged because another guest had gotten furious because they had failed to warn him that the whitener was ‘Whip Cream’. This fat phob had apparently lashed out at them decrying that all it takes is a splash of whip cream (sat fat) to bring on a heart attack. Jesus didn’t just weep, he sobbed uncontrollably.

I also find it extremely annoying when critics of the Eades or critics of anyone who dares stray from the mainstream makes statements such as “They (Eades) believe high levels of insulin cause metabolic disturbances in the body leading to elevated blood pressure, cholesterol and triglycerides, diabetes and obesity.” I believe it too as does any objective scientist because it is an irrefutable fact. In my opinion this statement was intentionally worded in the manner it was to create the impression that it reflects an unsubstantiated opinion of the Eades’s, one that is not generally accepted. Such deception is nothing short of criminal.

Yeah, I love it when people put the correct words in our mouths and make them sound evil and/or stupid somehow.

MRE

Also, if one has lots of dense small LDL particles, how long after being on a low carb(no grain,sugars,etc) diet until these can change to large fluffy particles, or is it genetic and they will not change at all depending upon your genotype?
Thanks,

Many differences between the new book and the old ones, but our publisher won’t let us describe it yet. Soon, though. It takes a different approach in that it focuses on the fat accumulation around the waist that plagues many middle-aged people.

We usually found that most patients on rigid low-carb diets had changed their LDL particle size by six weeks. It probably happened sooner than that, but we didn’t recheck blood until the six-week visit.

I think celebrities, hollywood stars and wealthy elites who have science and knowledge highjacked from the oppressed masses also follow the low-carb, high-protein diets. Their personal trainers know that this is the only way to get beautiful.

But of course science and knowledge is highjacked at the top of society. That’s why the masses don’t know about low-carb way of eating, because the corporate media doesn’t spread knowledge to the masses, because if they did corporations like Jenny Graig, Nutrisystem, etc, would go down in profits.