what you’re doing by remaining price inflexible in your own margin is creating animosity wrt to your product and brand from your client base in foreign markets (you’re seeing that in the comments above). of COURSE you have control, you’re the manufacturer. competitive manufacturers who are concerned about brand management and market share will not only take lower margins, but implement price controls on foreign vendors and simply not sell to them if they violate them. the other strategy used is to create the distribution/import strategies in the foreign markets first before selling them, otherwise, the market is not pursued.

what you’re risking, is for other manufacturer’s to come in and easily compete, without you having laid much foundation in market share besides you having been there longer. it really isn’t a question of if, it’s a question of when. my advice, is to initially take the lower margin, get your distribution setup in your target markets and/or implement controls, and make up the difference later while gaining very valuable initial market share.

although quoting anonymously, i feel compelled to share that i’m an executive at a fortune 500 and spend a good amount of time considering and implementing the practicalities of the strategies above. i enjoy your blog, so urge you to consider my thoughts. good luck!

I can now get rid of the messy trail of wires, PID controller and large water boiler that is my current sous vide setup. Hopefully I can sell the old set-up on eBay before everyone cottons on they can buy an all-in-one Sous Vide Supreme.

http://www.sousvidesupreme.com/product.aspx?productid=21&deptid=1&