More on the ‘low-carb’ study at the AHA meeting
I have a close friend who was an investigative reporter for the Wall Street Journal for 13 years, during which time he broke a number of large stories. He left the WSJ to start a company to help businesses deal with the media. He had seen from the inside how businesses had tried to influence him and his colleagues, and he knew the business men were going about it all wrong. For the last 15 years or so he’s helped them get it right.
A couple of times per year my friend puts on seminars for people wanting to learn about how the media work. He invited me to one a few years ago in Las Vegas, and I can tell you, it was an eye-opening experience. The program started with my friend asking the attendees to write a few sentences describing what they thought constituted ‘news.’ Before you read on, stop for a moment and come up with your own definition of news. Have you got it? At this meeting virtually everyone (including yours truly and his lovely wife) came up with something on the order of: ‘News is when something happens of sufficient importance to the readers or viewers of a particular media format in a defined local (could be local - could be national) that it requires reporting.’
My friend gathered the papers and started reading them to the group. One after the other was a variation on the theme above. After he had read a dozen or so, he looked at the crowd and said: “Let me define news for you. News is what the media wants you to know.”
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